Okaya is a leading provider of battery and power solutions for various industries and applications in India. As the Senior Designer at Design Brewery, I worked closely with Okaya to design and execute effective marketing strategies for their products and services.
I was responsible for ideating and developing engaging and eye-catching creatives and campaigns for digital, print and social media platforms, such as websites, brochures, flyers, banners, posters, videos and posts. I also coordinated with the client and the internal team to ensure that the creatives and campaigns aligned with their brand identity and vision.
We designed Okaya's social and print media creatives to increase the brand's visibility and outreach, both in India and worldwide. One of the key elements of the creatives was the logo which was placed prominently and in large size on every creative, to establish optical hierarchy and brand recognition. We also displayed product images to demonstrate the quality and diversity of Okaya's products. Ranveer Singh was chosen to be the brand's ambassador, as his popularity, charisma and energy aligned with Okaya's values and personality and using his images in the creatives increased the brand's appeal and credibility among the target audience. The images used for the creatives followed the brand's visual language, which used bright colors, dynamic shapes and positive emotions and also expressed the brand's values of innovation, excellence and customer satisfaction.
