As a mentor at AND Academy, I teach branding and identity design to aspiring designers. Through this experience, I have been able to conduct research on the best practices and methods for creating effective and memorable brands. This has been a rewarding experience that allows me to share my knowledge and skills, as well as learn from the feedback and perspectives of my mentees. It has helped me grow personally and professionally and has allowed me to give back to the design community.
Course Syllabus
Brand Identity Design
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Semiotics for visual communication
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Evolution of branding
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Fundamentals of branding: what lies beneath?
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Elements of brand identity
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Visual design system
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Methodical design process
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Presenting a design concept as a narrative
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Applying a design System to create a range of design outcomes
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Project - Logo design and its creative application
Student feedback
"This module was certainly an important one, we got to implement things we learnt in the previous modules and Think Lab as well. Thoroughly enjoyed the heavy research part; thinking from an organizational POV and not just a designer's was extremely beneficial. Everyone got to play to their strengths. Nikita is a great instructor, kind and empathetic."
"The instructor was very helpful and engaging."
"The sessions were super interactive, we were able to have a discourse without fear of judgement. I wish her (Nikita) the best!"